In the vibrant world of luxury beverages, "Glod Water" emerges as a beacon of elegance and purity. This fictional project encompasses the creation of a distinct brand identity for Glod Water, inspired by the fusion of gold's luxury and water's freshness.
ROLE
Product Designer
Researcher
Apr 2026 (3 weeks)
Just me!
Context
The Glod Water project was conceived to craft a unique position in the premium water market. The brand identity combines minimalist design principles with luxurious gold accents to convey the product's premium nature. The packaging design, logo creation, and marketing materials were developed to resonate with a high-end consumer base, looking for more than just hydration; they seek an indulgence that speaks to their lifestyle and values.
The problem space.
Design Approach
Part 1
Part 2 - 1 hour
Part 3
Trip planning habits
Experience withVrbo
Their upcoming trip
Task observation
Product usability
Feature discovery
Overall product perception
Overall product perception
Additional thoughts
PROS
CONS
Multiple Angles
Screen Visibility
Less Intrusive
Additional Set-up
Moderator Multi-Tasking
Research
The Glod Water project was conceived to craft a unique position in the premium water market. The brand identity combines minimalist design principles with luxurious gold accents to convey the product's premium nature. The packaging design, logo creation, and marketing materials were developed to resonate with a high-end consumer base, looking for more than just hydration; they seek an indulgence that speaks to their lifestyle and values.
Findings
The Glod Water project was conceived to craft a unique position in the premium water market. The brand identity combines minimalist design principles with luxurious gold accents to convey the product's premium nature. The packaging design, logo creation, and marketing materials were developed to resonate with a high-end consumer base, looking for more than just hydration; they seek an indulgence that speaks to their lifestyle and values.
Next Steps
Lack of quantitative data due to open-ended nature of study
Small number, and unrepresentative set of participants due to time constraints
Test phone usage limited data to IOS user flows only
A/B testing of the compare tool discoverability and graphical changes
User research on expectations of AI integration
Some of these steps are already being taken!
What I Learned
My wonderful team!
