H23 emerges in the digital realm as a cutting-edge Web3 agency, characterized by its minimalist, modern, and high-tech ethos. This fictional branding project encapsulates H23's mission to revolutionize the Web3 space with innovative solutions, sleek designs, and futuristic technology.
ROLE
UX Designer
Oct - Dec 2026 (9 weeks)
Lina (Jiayu) Wang
Ruohan Li
Context
The H23 project was embarked upon to establish a distinctive brand presence in the burgeoning Web3 industry. With a focus on blockchain technology, cryptocurrency, and NFTs, H23 positions itself as a leader in delivering next-generation digital experiences. The brand identity mirrors the agency's forward-thinking approach, incorporating clean lines, a monochromatic color scheme, and high-tech imagery to convey sophistication and innovation
The problem space.
Design Approach
Part 1
Part 2 - 1 hour
Part 3
Trip planning habits
Experience withVrbo
Their upcoming trip
Task observation
Product usability
Feature discovery
Overall product perception
Overall product perception
Additional thoughts
PROS
CONS
Multiple Angles
Screen Visibility
Less Intrusive
Additional Set-up
Moderator Multi-Tasking
Research
The H23 project was embarked upon to establish a distinctive brand presence in the burgeoning Web3 industry. With a focus on blockchain technology, cryptocurrency, and NFTs, H23 positions itself as a leader in delivering next-generation digital experiences. The brand identity mirrors the agency's forward-thinking approach, incorporating clean lines, a monochromatic color scheme, and high-tech imagery to convey sophistication and innovation
Findings
The H23 project was embarked upon to establish a distinctive brand presence in the burgeoning Web3 industry. With a focus on blockchain technology, cryptocurrency, and NFTs, H23 positions itself as a leader in delivering next-generation digital experiences. The brand identity mirrors the agency's forward-thinking approach, incorporating clean lines, a monochromatic color scheme, and high-tech imagery to convey sophistication and innovation
Next Steps
Lack of quantitative data due to open-ended nature of study
Small number, and unrepresentative set of participants due to time constraints
Test phone usage limited data to IOS user flows only
A/B testing of the compare tool discoverability and graphical changes
User research on expectations of AI integration
Some of these steps are already being taken!
What I Learned
My wonderful team!
